Deconstructing Successful Product Launches

Product launches are one of the most highly anticipated events in a company and as the launch date nears the entire organization gets in line to support the launch. Sales and Marketing works to make sure a timely advertising campaign is ready to inform the public of the new product with all it’s great features […]

Tips to a Successful Product Launch

I’ve had the pleasure to work on some very great projects with equally fantastic companies and teams. As a consultant, I’m usually joining projects that are already underway and it is very common for me to find teams so wrapped up with day-to-day tasks that they have forgotten or just don’t have time for some […]